Copy & Design

Big Brow Creative

Challenge

Small Talk Therapeutics needed a new website that worked for two very different people: an overwhelmed parent trying to figure out early intervention, and a recent grad deciding where to start their career. Plus a lot of dense information that had to make sense to both.

Strategy

I wrote for the most exhausted parent in the room. Headlines like "Meet Every Child Where They Are" put Small Talk's neurodiversity-affirming approach up front, in plain language.

Bold, contrasting colors keep the site fun and easy to navigate. Playful cutouts of the team show who you'd actually be working with, whether you're a parent or a future hire.

Content is split into clear sections, with dedicated pages for each audience: one for parents navigating early intervention, one for new hires.

Result

Since launch, Small Talk's team has nearly doubled, and new parent inquiries keep coming in. People keep telling them how much they love the new site.