NEONI ZERO-PROOF WHISKY AD SCRIPT (SPEC)

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Copy & Design

Big Brow Creative

Challenge

The fictional Neoni Zero-Proof Whisky needed a commercial that would resonate with millennials who are curious but not convinced about non-alcoholic drinks. The challenge: position Neoni as a sophisticated alternative that keeps the fun, confidence, and social connection intact.

Strategy

By blending humor, nostalgia, and a past-vs-present contrast, the ad challenges the idea that alcohol is the only way to socialize. Instead of the typical wellness angle, the ad leans into funny, relatable moments, proving you can still enjoy a night out without alcohol.

• Scene 1 (Flashback – College Party): A cringeworthy, relatable drinking moment sets the stage with humor and nostalgia.

• Scene 2 (Present Day – Upscale Bar): A sharp contrast between the chaotic past and a confident present shows how socializing evolves.

• Scene 3 (Tagline & Product Reveal): A witty, full-circle moment ties it all together, making Neoni the obvious choice.

Result

By tapping into nostalgia, humor, and real-life experiences, the spot makes Neoni the go-to for those who’ve outgrown the chaos but not the good times.