COVERGIRL MAGAZINE AD (SPEC)

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Copy & Design

Big Brow Creative

Challenge

This magazine ad was developed to promote TrueYou Match Lipstick, a collection designed to complement every skin tone. The goal: craft a bold ad that highlights shade inclusivity while staying true to CoverGirl’s confident brand voice.

Strategy

This ad needed to go beyond beauty by celebrating confidence, self-expression, and empowerment.

  • Headline: "Reveal Your True Beauty" promotes authenticity and aligns with CoverGirl’s empowering ethos.

  • Key Benefit Statements: "Shine Boldly," "Match Perfectly," "Nourish Deeply" structure product benefits in a rhythmic, memorable way.

  • Call to Action: "Find Your True Shade at a Drugstore Near You" makes the next step clear and accessible, while a strategically placed QR code drives instant engagement.

  • Aesthetic & Design: A soft pink gradient, luxe typography, and a close-up beauty shot capture CoverGirl’s signature mix of modern sophistication and timeless appeal.

Result

An ad that shows TrueYou Match Lipstick is for every skin tone, every shade, every moment.

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